Pharmacie Bilgraer

PHARMACIE BILGRAER

AIM

Pharmacie Bilgraer overlooking on Europe’s busiest artery, on the outskirts of Paris. The AIM is to communicate through the environment, the world of the health, centered on the figure of the pharmacist and on the council, and the world of parafarmaco, focused on sales performance.

CONCEPT

We guaranteed visual permeability between inside and outside, making it more attractive space and taking advantage of the windows to communicate the values of the pharmacy. The perspective is expanded by the mirror of the two worlds of health and well-being, chromatically differentiated to highlight the professionalism on the one hand and the commercial performance on the other. Combining these two realities in a project with a unique soul has been possible thanks to tailored solutions and careful attention to detail.
The line lively, of the exhibitors such as of the ceiling, suggests a path that leads from the entrance to the cabin for advice and for the patient’s assistent, making the advice one of the main values of the pharmacy Bilgraer.