PARAPHARMACIE DE MESSINES
Grand’Rue 87 7000 Mons, Belgio
Tel. +32 065 35 22 47
The Belgian group Hexasante has bet on us, entrusting us with the creation of an innovative format to return visibility and recognisability to the brand, and to attract, engage and retain old and new customers in all chain stores.
To reinforce the identity of the sign and declinate it in individual realities, we have created a catchy leitmotiv that outlines the characters of a unique and unprecedented space in the eyes of consumers.
In Mons, a city south of Brussels, it inaugurated the Parapharmacie de Messines: the first of four future projects by Hexasante Group.
Large windows reveal the interior approaching the pharmacy to the community and conveying, already from the outside, the distinctive traits of the sign: a place of welcome and advice dedicated to wellness.
The atmosphere of the Parapharmacie de Messines surprises customers in unprecedented paths of purchase and advice that give them the power of choice. We have enhanced the uniqueness of this project by creating specific areas – such as the atelier du bien-être and the nutritional bar – that transform the customer into a co-creator of the product by immersing it in a personalized, deeply emotional and surprising shopping experience.
A place out of the ordinary monotony, designed to amaze the consumer in all stages of the journey to purchase: the atmosphere attracts, welcomes and stimulates the purchase while listening and advice from the team build a relationship of trust.