LINFA FARMACIA RELAZIONALE
New Pharmacy Realization
Via del Ponte alle Mosse 74 50144 Firenze
Tel. +39 055 333118
The So.Farma.Morra group, through the Linfa Farmacie network, has focused on AMlab for the creation of an innovative and functional format in line with market trends able to represent the vision of the pharmacy of the future: not just a pharmaceutical chain, but an unique place to offer to the consumer different shopping dynamics and unexpected experiences, returning quality and value to the time spent in pharmacy.
A new model that wants to differentiate itself not only from the neighborhood pharmacies, but also from other product sectors and to be recognized as strongly identifying surprising the consumer with a dynamic layout.
The key points of experiential and relational marketing come to life in the first flagship store opened in Florence.
Linfa Farmacia Relazionale delivers to the client a strong and clear promise: a place that defines new dynamics of relational experience, putting the values and needs of the consumer at the center to give life to a space oriented to the human-to-human relationship, to interaction with products, services, digital and physical tools, in order to offer an experience entirely focused on customer needs and desires.
The space is defined by a strongly characterizing style, which reflects the innovation of all the areas present in the configuration of the sales area: fast areas dedicated to quick advice, slow areas for advice or pharmacy services, discovery area to explore format values and vision and testing area to encourage consumer interaction with the product.