Dr Erika Stella
Via Roma, 27
33048 San Giovanni al Natisone UD
Tel. +39 0432 1513465
The imperative for pharmacy in the coming years is to be an unconventional reality.
This is the winning strategy to be protagonists of the present and embark, with courage and ambition, on the road to success.
After two years in which all certainties have been subverted and in which people have remained suspended in a half-life, people, as consumers, want places that go beyond their imagination and their expectations. They look for safe, engaging and emotional experiences, able to enhance their health and increase their awareness: opportunities able to return value from all points of view.
In this scenario, the pharmacy must accept change and take responsibility for making wise choices to position itself, for all intents and purposes, as an unconventional pharmacy. This means: generating a context out of the ordinary; offering an experiential space; creating a hybrid dimension that includes technology and impulse to act deeply on the unconscious part of the consumer; designing a personalized, unique and unrepeatable experience that stimulates the senses and feelings of the customer to encourage his involvement, his permanence and his propensity to purchase.
These are the main ingredients of the winning recipe that make virtuous protagonist of this vision Dr. Erika Stella.
The owner of the reality of San Giovanni al Natisone has chosen AMlab to mark the pace with his pharmacy and to characterize it with a different and recognizable format: an immersive and memorable journey, able to make talk about itself.
An innovative and disruptive project, focused on the ability to return value to the consumer, made of differentiated and widespread contact points in the sales space. Among the main focus elements: accommodation and orienteering to be immediately close to the customer, guiding him in his purchase path, the nutritional bar to convey the concept of proper nutrition, the rhythmic exhibition to theater and enhance the product on display, the beauty corner to encourage the interaction of the customer with the world of beauty, the stations of listening and advice, the service spaces for an exclusive customer-pharmacist relationship and communication to accompany the customer in his journey of exploration and purchase.
A revolutionary and unexpected context, promoter of an experiential logic at 360°, aimed at making the customer recognize the pharmacy as a place of pleasure and well-being and not as a place of exclusive need.