FARMACIA SANTA MARTA
New Pharmacy Design
Dr. Matteo Cavallero
Via Nicola Fabrizi 102, 10145 Torino
Tel. +39 011 740708
www.farmaciasantamarta.it
AIM
According to the principle of a forthcoming “new normal”, people will be increasingly looking for stimuli to experiment with meaningful, immersive and innovative experiences.
The fusion between the physical and digital world will also bring out the primordial need of man to feel unique, to differentiate himself from others by living engaging and valuable relationships.
In this perspective, people will look for different, inclusive and exclusive shopping experiences capable of returning dedicated and personalized one-to-one approaches, from the point of view of listening, advice and relationships.
CONCEPT
In the spirit of this vision, the Farmacia Santa Marta has accepted the challenge by offering people a context that can make a difference: a pharmacy out of the ordinary, capable of making people feel the real protagonists of their shopper journey.
A welcoming and reassuring place, organized with specialized universes and selected brands, which give the consumer a different perception of a health hub.
A space for prevention and well-being, dedicated to listening and personalized advice, where experts offer real and heartfelt attention to meet the needs of the individual.