Between pandemic, climate crisis, war, inflation and recession, retail is struggling to reinterpret itself, in an era that marks the end of abundance.
What strategy for the pharmacy sector? How to regain control and differentiate yourself in a strong and innovative way? By choosing to be courageous protagonists, with a vision outside the common logic … choosing, for example, to become a sexy pharmacy.
Sexy as attractive, seductive, spectacular: because it is capable of provoking the consumer, attracting and involving him in an extraordinary context that stimulates his dopamine. All this with one goal: to impress oneself in people’s minds and hearts, placing them in front of something totally unexpected.
Becoming sexy means getting noticed, being talked about, expressing a new sensuality that breaks with the canons of the past. A kind of sexiness: that quality that cannot be described, that cannot be defined, but that makes you very special and that makes your consumer wow. In summary? It means having the X factor!
Farmacia Saleri in Brescia fully represents the profile of the new sexy contemporary pharmacy: a place of health and well-being, with a pop, subversive, authentic and attractive soul that shines and feeds on its own light. Why? Because it has the X factor: hard to forget!
Reflection of the worldly and multifaceted verve of the city, Farmacia Saleri presents itself with a revolutionary look to say the least. Super sexy, bright and courageous icon, with a context to be experienced, promoter of an unprecedented model of pharmacy: from the point of view of the atmosphere, relationships, services and the experiential logic implemented.
A singular dimension made of luminous lines, stylized roots, lively accents and sensory elements. A multifaceted and inclusive place for the consumer, where colour, energy and health become an enveloping and engaging synergistic core for their most specific needs.
A context built in the image and likeness of Dr. Giovanna Saleri.
The Pharmacy is configured with a temporary shop area for branded products or capsules of partner products, with different points of contact throughout the sales area, with a sitting area that focuses on the customer with all his needs and desires. Part of the beating heart of the pharmacy, there is also an extensive service area dedicated exclusively to the customer and to various health issues: from the vaccine cabin to the beauty cabin for face and body treatments, from the multipurpose space to the nutritional corner for visits and advice.
These are the main key elements of this new X dimension!