FARMACIA SALERI
Dott.ssa Giovanna Saleri
Via Adelaide Malanotte 4 25131 Brescia (BS)
Tel.+39 030 2681519
www.farmaciasaleri.it
AIM
In the city of Brescia, “… the strong … the cast-iron… the lioness of Italy”, is located Farmacia Saleri, that through Pharmacy 3.0 concept, revolutionized the pharmacy’s way to live. The AIM is to create a different pharmacy, where is pleasant to remain.
CONCEPT
The only open space hall underlines immediately the essential pharmacy’s values : interaction, consulence and service. The central island, conceived for the interaction between consumers and products, is the only element in the middle of the area. The space is characterised by a perimetral exposition, that make free customers’ path.
The importance attributed to the pharmacist advice is underlined by the huge main desk, behind which it’s possible to distinguish the cabin able to accomodate pharmacy’s services.
The warm colours and the natural materials, linked to a personal design, contribute to the uniqueness of this retail space.