Farmacia Fares

Dott.sse Lidia, Lucia e Federica Fares
Via Ciaburri, 99 71036 Lucera (FG)
Tel.+39 0881 547040

AIM

Enrich, excite, involve … These keywords have guided us in the restructuring project of Farmacia Fares, historical sign of Lucera town, which has believed in our project and our vision.

An ambience that immerses customer in an emotional journey that transforms purchase into experience, information and interaction, and that recognizes the pharmacy as a reference point for prevention, advice and self-care.

CONCEPT

We designed a place that interacts with customer and transforms him now into an experimenter in the make-up bar area, now in digital citizen through the interaction points of digital screens, now in a spectator through the storytelling that orients and attracts him towards universes.

Time, one of the rarest client’s resources, is filled with meaning and purpose thanks to the implementation of Butler: our technological management system that transforms waiting – first static and stressful – into free discovery of space and products’ selection.

A place that involves, activates and awakens all the senses of the consumer… surprising him in every moment.