Today, emotional intelligence is the key to success in pharmacy: creating an environment that can stimulate it is the trend of the moment.
It is precisely emotions that play a leading role in the post-pandemic scenario. Personal and social emotions that translate into the desire for freedom, life and community: natural and undeniable responses that lead to seek places that can be transformed into destinations.
Contexts able to experience, without interruption, serenity, empathy, sharing, amazement and vibrations of the truest desires. Places capable of transporting people to other dimensions, out of space and time, able to give value to moments and feelings, giving well-being and happiness to take care of yourself.
On the basis of this trace, the owner of the Farmacia Dell’Aquila, Dr. Angela Simonelli, wanted to revive her pharmacy with a disruptive reality, symbol for the city of Spartacus and key to restart post-pandemic, tailored to the logic of the heart.
A unique project, studied in detail, to offer people an authentic and memorable context: a pleasant place to take care of yourself; where to stop letting yourself devote attention and advice; where to explore and test the products with their benefits; where to receive personalised advice from health professionals.
A magical atmosphere, created through a harmonious combination of materials, colors and sceneries, able to immerse the consumer in an oasis of peace and well-being where he can free all his emotions.