Farmacia Beduschi

FARMACIA BEDUSCHI

AIM

A place where the outlines, materials and colours choice is exceptionally vintage and takes back the customers to the magical atmospheres of the 50’s.

Ample and regular spaces, Fifties inspirations and optical drawings, vintage colours and pervasive withes, an open inclination for natural materials, and then light, lots of light, but also enchanting mirror effects.

In order to make Farmacia Beduschi as it is now, AMlab removed every single physical limit in favour of the light, which naturally seeps in giving quietness to the ambiance, in a sequence of rooms that heightens different products’ universes and accompanies the customer in a discovery path through different areas, by means of a direct and simple approach with the pharmacist.

CONCEPT

Farmacia Beduschi is a place with a strong personality, characterised by rounded shapes, sinuous and tapering lines that highlight materials’ quality and mark the contours of an unforgettable shopping experience.

Everything comes alive on a stage that is sometimes natural and sometimes optical, through a relationship between solids and voids, plays of light and dark, where the customer is free to browse, to experience, to enjoy and to consult, starting an experiential journey, extremely fulfilling and full of contents.